You'll probably notice that I have listed 'marketing' before 'sales' above ... that wasn't a mistake on my part, I assure you. I believe that the desire - or worse, the expectation - to reach one's sales goals in the absence of effective marketing is going about it ... well, backwards.
With more than 20 years of sales and marketing experience in both the corporate world and as a freelance marketer for small to medium-sized businesses, I've come to know that a business who has a high-quality product to offer, takes exceptional care of its clients, and puts a focus on how they represent themselves in the marketplace will be successful in achieving its goals, sales or otherwise, in relatively short order.
Your customers are online ... and you should be, too. What's more ... they're on desktops, laptops, tablets, and mobile phones, so your website should display properly on each device (officially called a 'responsive' or 'mobile-ready' website).
I'm here to help you with your social media at any level, whether you love handling your own channels and would just like help creating an effective stategy and perhaps some post imagery or if you want me to entirely handle your accounts for you.
It's not only where we not only protect your reputation (in the unlikely event someone on the Internet would ever vent a frustration) by responding to e-v-e-r-y review, it's also where we grow your audience by leveraging trusted opinions.
Despite our growing dependence on all things digital, marketing in print will never truly cease to exist. From business cards and trifold brochures to storefront window flyers, there will always be a need to read ... something on paper.
Believe it or not, it's the key to the kingdom. From the day social media networks began charging ad fees to allow your posts to appear in the News Feed, email marketing has been how you get your message to your customers ... for free.
Because beauty is in the eye of the beholder. And anyone who has ever browsed through a Pottery Barn catalog knows that the quality of marketing imagery influences a consumer's perception about the quality of a company's product!