You'll probably notice that I have listed 'marketing' before 'sales' above ... that wasn't a mistake on my part, I assure you. I believe that the desire - or worse, the expectation - to reach one's sales goals in the absence of effective marketing is going about it ... well, backwards.
With more than 20 years of sales and marketing experience in both the corporate world and as a freelance marketer for small to medium-sized businesses, I've come to know that a business who has a high-quality product to offer, takes exceptional care of its clients, and puts a focus on how they represent themselves in the marketplace will be successful in achieving its goals, sales or otherwise, in relatively short order.
Born and bred in Los Angeles, I began my corporate sales career after being hired to be a home-based sales rep for a national linen rental vendor in the special events industry. Successful in that role to warrant the leasing of a showroom and the hiring of staff, I stepped into the General Manager position to oversee the sales team and identify creative new business opportunities in our market. I ultimately became the company's National Manager of Digital Media, a role I filled for several years before ending my decade-long tenure with the company in 2008 to launch Signature Digital Design.
Considering the fast pace of the digital world, adapting to evolving technology and ever-changing consumer interests is a vital skill for a freelancer. It has, however, afforded me the opportunity to develop skills in everything from web design (HTML, WordPress, & SAAS platforms), social media marketing (strategy to full content management), print collateral design, online review/reputation management, email marketing campaigns, and Photoshop image manipulation (having 'disappeared' a waiter or two from an special event photograph in my time)!
Your customers are online ... and you should be, too. What's more ... they're on desktops, laptops, tablets, and mobile phones, so your website should display properly on each device (officially called a 'responsive' or 'mobile-ready' website).
It's not only where we not only protect your reputation (in the unlikely event someone on the Internet would ever vent a frustration) by responding to e-v-e-r-y review, it's also where we grow your audience by leveraging trusted opinions.
Despite our growing dependence on all things digital, marketing in print will never truly cease to exist. From business cards and trifold brochures to storefront window flyers, there will always be a need to read ... something on paper.
Believe it or not, it's the key to the kingdom. From the day social media networks began charging ad fees to allow your posts to appear in the News Feed, email marketing has been how you get your message to your customers ... for free.
Because beauty is in the eye of the beholder. And anyone who has ever browsed through a Pottery Barn catalog knows that the quality of marketing imagery influences a consumer's perception about the quality of a company's product!
The single most important review site in existence and vital for every single business. 'Google My Business' has the #1 Alexa Ranking in the US and an average of over 158 million unique visitors per month, so it's an absolute must.
Often top of mind when it comes to review sites, Yelpers have posted hundreds of millions of reviews to share their experiences with complete strangers since 2004. Here is where positive reviews can be leveraged to gain new customers and the impact of a negative review can mitigated when properly responded to.
Ranked #2 in Vendasta's list of Top 10 Consumer & Business Review Websites, Facebook has over 2 billion users and they are utilizing the platform's 'Reviews and Recommendation' feature, so this is where we not only socialize with current and future customers, but shape your company's online reputation.
Considered the best online review website when it comes to feedback on travel - from hotels and attractions to restaurants and every other type of culinary adventure, over half of Tripadvisor's web traffic is generated in the United States, making it a powerful referral source in the leisure activity market.
Specifically for clients offering overnight accommodations, primarily homestays/B&B experiences, AirBNB setup and account management from public reviews to private feedback for the owner/operators can be a worthwhile booking platform.
Expedia Partner Centeral includes a host of features in addition to their Guest Relations portal, including an activity feed highlighting information about travelers who viewed your listing and reviews and where they ultimately booked if it wasn't at your property.
A robust travel fare aggregator website and travel metasearch engine for lodging reservations since 1996, Booking.com includes valuable feedback in the form of detailed scores on specific aspects of a property from prior travelers on each of its over 29 million listings.
Social Media Services
I'm here to help you with your social media at any level, whether you love handling your own channels and would just like help creating an effective stategy and perhaps some post imagery or if you want me to entirely handle your accounts for you.