Signature Digital Design

Who I Am

Hi, I'm Kathy

A freelance marketing & sales consultant

You'll probably notice that I have listed 'marketing' before 'sales' above ... that wasn't a mistake on my part, I assure you. I believe that the desire - or worse, the expectation - to reach one's sales goals in the absence of effective marketing is going about it ... well, backwards.

With more than 20 years of sales and marketing experience in both the corporate world and as a freelance marketer for small to medium-sized businesses, I've come to know that a business who has a high-quality product to offer, takes exceptional care of its clients, and puts a focus on how they represent themselves in the marketplace will be successful in achieving its goals, sales or otherwise, in relatively short order.

Signature Digital Design
Digital Marketing for Small Businesses

Where I've Been

Born and bred in Los Angeles, I began my corporate sales career after being hired to be a home-based sales rep for a national linen rental vendor in the special events industry. Successful in that role to warrant the leasing of a showroom and the hiring of staff, I stepped into the General Manager position to oversee the sales team and identify creative new business opportunities in our market. I ultimately became the company's National Manager of Digital Media, a role I filled for several years before ending my decade-long tenure with the company in 2008 to launch Signature Digital Design.

Considering the fast pace of the digital world, adapting to evolving technology and ever-changing consumer interests is a vital skill for a freelancer. It has, however, afforded me the opportunity to develop skills in everything from web design (HTML, WordPress, & SAAS platforms), social media marketing (strategy to full content management), print collateral design, online review/reputation management, email marketing campaigns, and Photoshop image manipulation (having 'disappeared' a waiter or two from an special event photograph in my time)!

What I Do

Web Design

Your customers are online ... and you should be, too. What's more ... they're on desktops, laptops, tablets, and mobile phones, so your website should display properly on each device (officially called a 'responsive' or 'mobile-ready' website).

Social Media Services

I'm here to help you with your social media at any level, whether you love handling your own channels and would just like help creating an effective stategy and perhaps some post imagery or if you want me to entirely handle your accounts for you.

Online Review Management

It's not only where we not only protect your reputation (in the unlikely event someone on the Internet would ever vent a frustration) by responding to e-v-e-r-y review, it's also where we grow your audience by leveraging trusted opinions.

Print Ads & Collateral

Despite our growing dependence on all things digital, marketing in print will never truly cease to exist. From business cards and trifold brochures to storefront window flyers, there will always be a need to read ... something on paper.

Email Marketing

Believe it or not, it's the key to the kingdom. From the day social media networks began charging ad fees to allow your posts to appear in the News Feed, email marketing has been how you get your message to your customers ... for free.

Photoshop & Image Enhancement

Because beauty is in the eye of the beholder. And anyone who has ever browsed through a Pottery Barn catalog knows that the quality of marketing imagery influences a consumer's perception about the quality of a company's product!

Online Review Management

Protect and Build Your Online Reputation

My Portfolio

& Latest Works


Thanks for your interest in reaching out to me! As my project roster is currently full, I'm not able to accept new clients at this time except through personal referral from an existing client. If you have a referral, please feel free to have them get in touch with me through their usual contact method. Thank you!